Helping Brazilian women quit tobacco with the aid of Columbia University and State University of Londrina.
UX
UI
UX WRITING
UX RESEARCH
VISUAL DESIGN
Context
Women Free From Tobacco (Mulheres Livres do Tabaco) is a research-led project that started in 2021 as an initiative to support women in the process of quitting smoking. It aims to test the role of Brazilian Community Health Agents in providing guidance to help overcome relapses.
Since 2022, I have been contributing to this initiative by developing accessible and effective interfaces.
Impact
Over 200 women impacted
4.8 NPS
Main challenges
No flexibility
I had very little flexibility when choosing typefaces, icons, and elements for the interface, as when I first joined the project, they had already developed their branding and illustration system in partnership with Editorial Design.
Stakeholder management
Since all of our main stakeholders and team members lived in different timezones, it was interesting to learn how to balance everyone's expectations.
My role
After the discovery phase, which had already ended by the time I joined the project with Ravaglio Studio, I was responsible for the entire app development process. I worked alongside: Augusto Barbosa as the Tech Specialist; Nádia Kienen, Claudia Almeida, Nayara Azevedo, Karina Yumi, and Silvia Souza as the Health Specialists and representatives of the State University of Londrina; and Isabel Scarinci as the Health Specialist and representative of Columbia University.
Stage 1: Ideation & Protoyping
Based on the insights gathered during the Discovery phase by the university teams, I began designing the proposed user journeys. I started with simple sketches on paper, continuously validating them with project stakeholders. Then, to gather feedback on the pre-approved wireframes, I maintained a weekly meeting routine with the team.
Together with the team, I conducted remote usability testing with product users. We developed a script with scenarios and tasks that users needed to complete from the moment they registered in the app. The goal was to validate whether the proposed interface provided simple and effective user journeys.
Through testing, I was able to confirm some of the proposed solutions and challenge others. While most flows were clear to users, certain features—such as contacting the health agent—required further refinement.
